Complaints
This profile includes complaints for Signet Jewelers's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 1,136 total complaints in the last 3 years.
- 303 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:04/02/2025
Type:Order IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My card was used without my consent I even had a police report. They refunded me for the men’s ring and said I will have to send the women’s ring back. Which I did but the account that was used to purchase the ring was my cash app account. That account is now closed which mean I can’t receive my refund. I called 4 different reps to let them know the situation and they told me it was nothing they could do. And that cash app will have to figure out how to get me my refund. Cash app is NOT a traditional bank. I’ve reached out to them and they said the only thing they will do is send the payment back to zales and THATS ALL THEY WILL DO. So I called to let zales know and they still said OH WELL. I tried giving them my new account info they wouldn’t take it. Either send me a CHECK or send me THE RING BACK.Customer Answer
Date: 04/09/2025
I have my money back thank you
Initial Complaint
Date:04/01/2025
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On 3/8 I went to the Store and traded a ring that was purchased from originally several years ago. We went to take advantage of a program where if you trade in your old jewelry, they will apply the what you paid for it, to the new item. I selected a new ring and was told by ***** *******, that I had 30 days to change my mind. She specifically said they would hold my old ring in a safe on site for 30 days. We were given a trade in value of $2,799 and paid $6702.50 in the store. On 3/28 we returned to the store and asked to cancel the sale. Over the weekend they had a 50% off sale which would have been a better deal. We were told the cash register was not allowing them to complete the full refund. They will only refund half of what we paid . I asked for a supervisor and was told to come back to the store the following Monday, the manager was on vacation. I called on Monday was told the same excuse, they are unable to process a refund for the $6,702.50. At this time I would just like the refund and my old ring back. I'm concerned because the 30 day deadline is approaching, and they may keep my original ring.Customer Answer
Date: 04/04/2025
Hi. We were able to resolve this issue. This can be closedInitial Complaint
Date:03/25/2025
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased a pair of white sapphire inside out earrings on 1-2-2025. On 1-4-2025 we had to return them for repair due to 2 stones falling out(brought stones with). They estimated 1-25 as the return. After multiple phone calls and 2 visits we finally received them back for pickup on 2-22-25. I came again due to a lost stone on 3-21 for another stone falling out (again brought stone). Store says that they cannot give my money back due to being after the 30 day return date. Doing some quick math these have been in my possession for less than 30 days due to the first repair. Called Signet Jewelers whom I assume is there parent company. They have been no help either. So now I have a pair of earrings that I paid the lifetime protection plan for, that every time my wife wears them a stone comes out. I am filing a complaint with the Better Business Bureau on both Zales and Signet as this is clearly a lemon issue and they refuse to refund me for.Business Response
Date: 04/03/2025
April 1, 2025
*********** ****** * ***** ** ************** ** ***** *** *** **** ********
Dear ***********,
We appreciate the opportunity to respond to your concerns regarding your earrings and the disappointing service you received from our company. We apologize for your dissatisfaction in this matter. We appreciate your feedback about your experience and will work to improve how these types of issues are handled in the future.
According to our records, the case specialist working with you on your complaint has offered you a refund. Because the store manager, Teaira will need to be available to process the transaction, please call the store at ***** ******** to set up an appointment for when you are both available to meet.
We apologize for the inconvenience you experienced in this matter and hope you will allow us to provide you with the service you deserve in the future.
Sincerely,
***** *****
Customer Connection Center
cc: Better Business BureauCustomer Answer
Date: 04/08/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. I do want to note that i would like the price of the earrings and the insurance refunded.Initial Complaint
Date:03/24/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased a diamond wedding ring guard from them in December of 2023. I was able to wear it for a while but eventually, it started to turn my finger black. To the point I was no longer able to wear it. I took it into the Zales store in the mall in Springfield, MO (3/22/25) where a gentleman tried to diagnose me with a gold allergy or low iron. I explained I have plenty of gold jewelry (some of which I had on at the time) and it does NOT do what this ring is doing. His other options were to send it in and get polished which he told me likely would not work or put clear nail polish on my 14K gold diamond wedding band. I did not appreciate the customer service or being told I have a gold allergy or low iron. If I would have known I was paying a premium for a piece of costume jewelry, I would not have put my trust in them. I expect this to happen to something that is GOLD PLATED and not 14K gold. You should NEVER need clear polish for a piece of jewelry that retails for $1200. I was completely dismissed along with my concerns with complete disregard to the hard-earned money and the trust we put into them for a lifetime piece of jewelry. Sales associates should not be talking to customers about what they are and are not allergic to, if they have low iron - out loud in front of a room full of strangers and other customers and should absolutely not be suggesting putting clear polish on fine jewelry. I was treated extremely unprofessionally.Business Response
Date: 04/07/2025
April 7, 2025
****** ********** ** *** ** ******** ** ***** *** *** **** ********
Dear ******,
We appreciate the opportunity to respond to your concerns regarding your diamond wedding ring wrap and the disappointing service you received from our company. We apologize for your dissatisfaction in this matter. We have forwarded your service concerns to the district manager responsible for the Springfield store to review and address with the team members involved. We appreciate your feedback about your experience and will work to improve how these types of issues are handled in the future.
According to our records, your wedding ring guard is 14kt yellow gold. Pure gold is 24kt. However, pure gold is too soft for everyday wear. Other metal alloys are added to gold to make it harder and more durable. 14kt gold is 14 parts pure gold and 10 parts other alloys. While pure gold does not cause skin discoloration, the metal alloys can react to environmental, chemical, and biological conditions. The types of metal alloys can vary depending upon the manufacturer which is why you may have other 14kt gold rings that do not cause skin discoloration.
Your wedding band was purchased on December 22, 2023. We offer a thirty-day return period and sixty-day exchange period. Your band is beyond that time. At your purchase, you decided against buying a protection plan on your ring. Therefore, we are unable to honor your request for a replacement band. We do offer a trade-in program for diamond merchandise which allows you to trade-in your band for a credit of the purchase price toward a different ring double the credit value. Please stop by our store if you are interested in trading in your band.
We apologize for the inconvenience you experienced in this matter and hope you will allow us to provide you with the service you deserve in the future.
Sincerely,
***** *****
Customer Connection Center
cc: Better Business BureauInitial Complaint
Date:03/23/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
A recent purchase of a pair of earrings for $1,070.00, plus a warranty was made by my husband, Kevin Hewston, on 09/30/24, at the Zales Outlet located in Arizona Mills Mall. I immediately noticed that the securing mechanism used on the earrings was like a butterfly back, which is widely known to be less secure compared to other types of earring backs. Given the retail price of these earrings ($2,700.00), I expected a more secure mechanism, such as a screw back, which is typical for jewelry in this price range. The butterfly back used on my earrings is the least secure option and caused me concern from the start. I decided to return to the store and request a change to a screw back. On 11/23/24, while wearing the earrings during my errands, I noticed that one of the earrings had fallen off and was missing. I searched everywhere, including other stores, my car, and home, I could not locate the earring. My husband purchased a warranty for the jewelry, so I went to the store hoping to find assistance. I was informed that the warranty does not cover lost or stolen items. My main complaint is the faulty and insecure butterfly-like back used to secure these earrings. I own other earrings in the same price range, and they all feature a more secure backing, such as a locking or screw back. It is unreasonable that earrings retail priced at $2,700 (plus the cost of the warranty) would come with a backing that offers such little security. With daily wear, or in my case, only wearing those earrings a few times, the risk of losing one or both is almost inevitable with such a backing. I am extremely disappointed by the quality of the backing on this set of earrings, the backing should have been more secure. I am requesting that my missing earring be replaced, as the backing was clearly faulty. I believe this issue stems directly from the inadequate clasp design, and I expect Zales to take responsibility for the security of the jewelry they sell.Business Response
Date: 03/31/2025
***** *** **** ***** ******* ** *** **** ******** ** ***** *** *** **** ******** **** ******
We appreciate the opportunity to respond to your concerns regarding your lost earring and the disappointing service you received from our company. We apologize for your dissatisfaction in this matter. We appreciate your feedback about your experience and will work to improve how these types of issues are handled in the future.
As mentioned in your complaint, the warranty your husband purchased on the earrings does not cover loss. We regret your dissatisfaction with the earrings backs, but we have no record of you or your husband bringing them back to the store to have the backs changed. Therefore, we are unable to replace your lost earring as you have requested.
We apologize for the inconvenience you experienced in this matter and hope you will allow us to provide you with the service you deserve in the future.
Sincerely,
***** *****
Customer Connection Center
cc: Better Business BureauInitial Complaint
Date:03/17/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I have 1 1/2 carat diamond ring that I take in every six months for cleaning as part of the Lifetime Diamond Commitment warranty by Zales. On December 16, 2024 I brought it in to the store for regular inspection and cleaning. The store employee inspected the diamond ring to pass inspection. Then proceeded to the cleaning stage. Several minutes later the employee comes to me and says one diamond fell out during cleaning. She handed me the ring and the loose diamond in a plastic bag and stated we can send it out for repair but there is a charge and may take a several days or weeks. I decided to wait to think about it and returned the next day about a repair to be done either under my warranty or at their expense. An employee researched my purchased for this ring from 2021 and stated the type repair needed is not part of my warranty and the cost would be my responsibility. I am not in agreement with this assessment because the diamond ring was inspected and then cleaned by an employee and is the employee's mistake and error, not mine. The employee was careless and is the fault of the employee for the damage. I did not bring the ring in damaged and it was not losing any diamonds. I am not responsible for its repair and believe this is a Zales responsibility. In order for this matter to be resolved, the Zales store needs to repair the ring at no cost to me. If they do not, I will seek legal advice on this matter.Business Response
Date: 03/31/2025
***** *** **** **** ***** *** **** ****** ***** ***** ******** ** ***** *** *** **** ******** **** *****
We appreciate the opportunity to respond to your concerns regarding your diamond ring and the disappointing service you received from our company. We apologize for your dissatisfaction in this matter. We have forwarded your service concerns to the district manager responsible for the Cedar Hill store to review and address with the team members involved. We appreciate your feedback about your experience and will work to improve how these types of issues are handled in the future.
We regret the confusion about whether your diamond should be reset after it became loose while in our possession. We understand that our store manager **** has contacted you to arrange a meeting with you so that we can reset your diamond free of charge.
We apologize for the inconvenience you experienced in this matter and hope you will allow us to provide you with the service you deserve in the future.
Sincerely,
***** *****
Customer Connection Center
cc: Better Business BureauInitial Complaint
Date:03/11/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I am writing to express my disappointment with a recent experience at one of your Zales locations. I purchased a bracelet for my wife, but unfortunately, it was too large. After calling several Zales locations, we were informed that this particular bracelet could not be resized. My wife went to the store to return the bracelet, and the store manager mentioned that there might be a way to resize it by sending it out for adjustment. My wife asked if the 30-day return window could be extended if we decided to have the bracelet resized instead of returning it. Initially, the store manager said yes, but then stated that he would need to confirm with the District Manager. The store manager called the District Manager and left her on speakerphone. After explaining the situation, the District Manager said she wasn’t sure if the return window could be extended. However, she advised the store manager to tell us to send the bracelet in anyway — and after three days, it would be too late to return it, leaving us with no option but to exchange it or keep it. This was extremely deceptive and unacceptable. At that point, we were furious and immediately demanded a refund. I am extremely disappointed in the misleading guidance and unprofessional behavior displayed by both the store manager and District Manager.Business Response
Date: 03/14/2025
March 13, 2025
***** ******** ***** ****** *** ******** ***** ** *****
*** **** * ********
Dear ***** ********,
We appreciate the opportunity to respond to your concerns regarding the service you received at our store.
I am very sorry to hear of your experience. Our goal is to exceed our customers' expectations, and I appreciate the opportunity to respond when there is a concern.
I would like to address your concerns with upper management; however, you did not include the location of the Zales store you visited. At your earliest convenience, I would appreciate it if you would please send me the location of the store (city, state, and mall name).
You can send the requested information to me directly by email at:
***********************************
Please include reference number ******* in the subject line of your email.
I apologize for your experience and the inconvenience this has caused.
Sincerely,
***** *******
Specialist, Customer Connection CenterInitial Complaint
Date:03/10/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My husband ******* ****** purchased my engagement ring and wedding band in 2015 from Zales, within the first two weeks of me wearing the ring I lost a diamond, it was fixed and then I lost two more diamonds, it was fixed again, the store manager at the time returned some money to my husband from the purchase. Fast forward to December 2024 I lost a diamond out of my wedding band and a diamond out of my engagement ring. My husband took my ring to Zales to be fixed under warranty and we were told that my set of rings would be back by 1/17/25, 1/17/25 came and went and no call from Zales, my husband called a few days later to be told the ring was still at the location it was sent to and someone could call us back the following day, we did not receive a phone call, we called 3 days later and were told the manager would call us. *** called and informed us that my original ring had been damaged, and my main diamond had been fractured. We were never notified that my ring was damaged until the ring didn't get returned and we continued to call for answers, I fully believe that Zales was going to replace the diamond and not tell us. My ring was returned to us about a 1.5 weeks later, on 2/27/25 I noticed my ring was broken again, one of the prongs they stated they replaced was broken in half. We call *** again who refused to provide any contact information for the regional manager, *** then emailed me saying he would reach out within a few minutes never did, I responded, and *** stated he would no longer be communicating with me. I informed him he does not have a choice as he has my property in his possession. *** continued to refuse to give me his District Managers contact information. I received an email on 3/6/25 asking for my phone number and I stated I wanted all contact information via email for documentation, I was again refused any communication in writing and have not heard from Zales since.Business Response
Date: 03/24/2025
March 21, 2025
**** **** **** ******* ***** *********** ** ***** *** *** **** ********
Dear ****,
We appreciate the opportunity to respond to your concerns regarding your wedding rings and the disappointing service you received from our company. We apologize for your dissatisfaction in this matter. We have forwarded your service concerns to the district manager responsible for the Camp Hill store to review and address with the team members involved. Your feedback about your experience and will work to improve how these types of issues are handled in the future.
Our district manager has informed us that she has been in contact with you by email as you have requested and offered the option of a custom remake or an exchange. However, you have decided against either option and wished only to continue warranty service. Your ring’s repair service was completed by the Design and Service Center’s district manager and shipped to the store of your choice for pick up since you no longer wished to work with the Camp Hill store.
We apologize for the inconvenience you experienced in this matter and hope you will allow us to provide you with the service you deserve in the future.
Sincerely,
***** *****
Customer Connection Center
cc: Better Business BureauInitial Complaint
Date:03/03/2025
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
We made a purchase from Zale's jewelers and financed on their store credit card with a promotional deferred interest on 2 separate occasions, most recently in February 2024. My husband didn't realize that the promotional period was about to expire. I looked at the next statement dated 1/26/25 the day we received it in the mail and noticed the promotional rate had expired within the last few days. I called on 2/3/25 to see if I paid the full balance owed before interest accrued (2,296.88), if they would waive the interest (741.15) that accrued less than 10 days prior. The agent I spoke with said yes, absolutely they could waive the interest if i paid the full balance. I made him confirm with me multiple times if I paid the full balance that he would adjust off the promotional interest. He validated that I was correct every time. His name was *** and the confirmation number was #****. I made the payment and assumed my balance was brought to 0.00 as that is what their representative told me again and again. That was not the case. We received a statement the following month billing us for the remaining interest that was promised to be adjusted off, as well as an additional month's interest on that current balance. After speaking with multiple supervisors, and receiving multiple different views and opinions, the last one I spoke with "******" indicated there was nothing that they could do even though their agents provided false information. Another supervisor prior to her told me that it was wrong for this to have happened and that I should speak to corporate. However ****** would not give me a number to speak with corporate. I told them if they recorded the call between the agent and I initially, that they would clearly hear the lies I was told. I dont believe that I should have to pay the remaining interest after their mishandling of information and false statements.Business Response
Date: 03/10/2025
March 10, 2025
***** ******* **********
** ****** ***** ****
****** ** *****
Re: Case # ********
Dear ***** ******* **********,
We appreciate the opportunity to respond to your concerns regarding your Zales credit account. I apologize for your dissatisfaction.
Please be advised, Zales credit accounts are managed by a third-party financial institution; therefore, we do not have control of or access to your account.
For further questions or concerns regarding your credit account, please contact your credit provider directly. Their contact information can be located on the back of your card or on any of your monthly statements.
Please note, any previous conversations or correspondence you had concerning your account would have been with your provider.
I apologize for your any inconvenience this has caused.
Sincerely,
***** *******
Specialist, Customer Connection CenterCustomer Answer
Date: 03/11/2025
I am rejecting this response because:
This complaint still relates to this company and something should be done to rectify the situation. The purchases were made at Zales and this is a direct reflection of the ridiculous customer services. I will never purchase anything else from this company, and will be sure to exploit this situation.Initial Complaint
Date:02/28/2025
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Kays Jewelers $5,900 ring broke twice - second time went to pick it up and the rep stated the ring was stolen by UPS. I didn't receive a phone, email or any messages about the ring being stolen.Business Response
Date: 03/10/2025
March 10, 2025
******* ****** *** ******** ** ******** ** ***** *** *** **** ********
Dear *******,
We appreciate the opportunity to respond to your concerns regarding your ring and the disappointing service you received from our company. We apologize for your dissatisfaction in this matter.
We were not able to find a purchase or repair under your name. If your name is different now than it was when you purchased your ring or had it repaired in 2023 or if it was purchased by someone else, please provide the name as it appears on your receipt, and we will investigate your concerns further.
Sincerely,
***** *****
Customer Connection Center
cc: Better Business Bureau
Signet Jewelers is BBB Accredited.
This business has committed to upholding the BBB Standards for Trust.
Why choose a BBB Accredited Business?BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.